Sony leads Nikon in the photo market
According to the Japanese newspaper Nikkei, Sony would surpass Nikon in market share in the photo segment, just behind Canon, an unprecedented and historic trio marking the end of an era? Whether it’s new, used or refurbished cameras, Sony stays ahead of the pack.
Olympus, Pentax and, of course, Minolta (acquired by Sony) have tried to resist the steamroller of the Canon-Nikon duo, but to no avail. The world of DSLRs was – and is – theirs.
The other manufacturers have therefore chosen another way to counter the hegemony of the two greats with hybrid cameras.Panasonic and Olympus were the first (2008) with the Micro 4/3 system and more compact cameras without SLR cages and therefore without mirrors.Sony has also quickly developed a range of hybrid APS-C cameras while maintaining a range of SLRs.In 2010, the firm presented the Nex-3/5, the first building blocks of a global strategy for creating digital images that includes both photo and video.
The Sony Nex 3
Nikon in the wheel…
In 2011, Nikon seems to be well aware of the potential of hybrids and presents the Nikon 1, a hybrid with a small 1-inch sensor (13.2 x x 8.8 mm) that’s more of a transition between compact cameras and APS-C SLRs.In 2012, Canon will also enter the dance, but more discreetly, with the EOS-M (APS-C sensor), not making the same mistake as its competitor.
For its part, Sony is not slowing down, quite the contrary, and in 2013 launches the second offensive on the two big photo systems with the presentation of the A7, the brand’s first 24×36 hybrid, an announcement that leaves all the competitors on the spot, a little groggy. The blow is hard and the other manufacturers will take several years before presenting equivalent models, leaving Sony a boulevard to develop its range of bodies and obviously a family of optics, an essential element for the adhesion of the photo system.
Some strategic errors
Nikon, on the other hand, has made a string of failures, notably with a range of compact cameras equipped with a 1-inch sensor, the DL, which will never see the light of day despite presentations at various trade shows, and the commercial failure of the action and 360° KeyMission cameras, while Sony is seducing more and more photographers and videographers with multi-purpose bodies packed with technology, sometimes to excess (eye recognition, mechanical stabilization, electronic viewfinder, etc.).
It will therefore be 2018 before Nikon and Canon finally enter the arena with 24×36 hybrid cameras: the Z’s at Nikon and the EOS R’s at Canon. In the meantime, Sony has slowly but surely nibbled away at a market that is slowly eroding and changing and is now moving towards high-end models where technological innovation is predominant. An area where Sony excels, which allows it to take second place among camera manufacturers today.